Web Performance Resources

Resources from the 2013 Eat Write Retreat technical panel.

Speed Matters

  • April 2010, Google announces: “new signal in our search ranking algorithms: site speed”.
  • Google also offers Page Speed tools to help diagnose and improve your site’s performance.
  • How long does your site take to load? http://webpagetest.org/
  • Slower sites have been proven to cause negative psychological effects on users. (Source)
  • If a page load takes more than two seconds, 40% are likely to abandon that site. (Source)
  • The average Internet connection speed around the world was 2.3 Mbps by the end of 2011. (Source)
  • Sales at Amazon increase by 1% for every 100 milliseconds it shaves off download times. (Source)

Performance Tips and Tools



  • YUI Compressor: Copy/paste to minify your CSS or JS
  • WP Plugin – W3 Total Cache: many options like caching, minification, GZIP compression, but can be confusing to set up
  • WP Plugin – WP Super Cache: easy to set up, not a lot of customizability
  • WP Plugin – Batcache: performs better, limited options, requires memcached