Dani Spies came to use with a very cool take on food blogging. In addition to blogging about healthy, delicious recipes, Dani also wanted to integrate videos of her actually explaining the whole process.
Having essentially no branding to speak of, we helped Dani create a look that suited her healthy and fun-loving personality—a bright, bold palette and a fun logo—and then we helped her implement that brand consistently across several different mediums.
The backend reorganization was nearly as dramatic: we completely redesigned the CSS and the XHTML templates from scratch and then helped Dani organize her content in such a way that made it much easier to find and easier for her to update. The finishing touch was creating a framework in Movable Type that let Dani feature all different kinds of information in a way that made sense to her readers.
As a new contender in the food blogging realm, we also consulted with Dani to help her build a strong community of users.